Case Study

Responsive Web Design

My role

Creative Direction

Website Design

Icon Design

DNS Setup


Royal Credit Group



Royal Credit Group is a leading financial services company that offers a wide range of credit solutions to businesses and individuals. As part of its growth strategy, the company recognized the need for a new website that would not only provide comprehensive information about its services but also exude professionalism and align with its existing branding. This case study highlights the collaboration between the owner of Royal Credit Group and myself in creating a lead-generating website that fulfilled the owner’s custom specifications.

Royal Credit Group is a well-established business with a strong reputation in the financial industry. The client wanted the website to reflect these brand attributes and provide an informative and user-friendly experience for visitors.

To kickstart the project, I scheduled an initial Zoom call with the CEO of Royal Credit Group to gain a deeper understanding of their goals, target audience, and key functionalities required for the website. The CEO emphasized the importance of creating a lead-generation platform that would effectively capture and convert potential clients.

Based on our discussions, I prepared a comprehensive project plan that outlined the proposed site structure, content strategy, and design approach. Once the project plan was approved, I began the design phase. Given the client’s preference for a professional and informative website, I carefully selected a clean and modern design layout that incorporated the colors from their logo.

Throughout the design process, I regularly engaged with the CEO through Zoom calls, sharing progress updates and gathering feedback. This iterative approach ensured that the website design aligned with the client’s vision while meeting the necessary lead-generation objectives.

The collaboration between Royal Credit Group’s owner and myself resulted in the successful creation of an informative and professional-looking website that aligned with the client’s vision and branding. The close partnership ensured that the owner’s custom specifications were met, and the final product was a lead-generating platform that reflected the company’s authority and expertise.

Moving forward, the client has access to the analytics tools implemented, enabling them to monitor the website’s performance and make data-driven decisions to enhance their lead generation efforts. 

Royal Credit Group